The controversial Culture Family (comprised of Culture and his wife Kerubo) has left comedian and radio host Oga Obinna in a state of absolute disbelief after revealing that their recent, messy online breakup was nothing more than a scripted performance. During a high-stakes interview intended to address allegations of cheating and domestic turmoil, the couple casually dropped the bombshell that they never actually separated. Kerubo, laughing off the tension, admitted, “Hatukuwa tumewachana, tulikuwa tunafurahisha mahaters kidogo!”—essentially confirming that the entire saga was an “operation” designed to give their “idle” detractors something to celebrate before pulling the rug out from under them.
The revelation completely derailed Obinna’s interview, rendering his extensive research into their public spat useless. He had prepared to grill them on Kerubo’s previous claims of being “exhausted” and her “Sabrina” persona, which had publicly sworn off dating Kisii men. Instead of a somber discussion about marital failure, the couple used the platform to mock “Internet DCIs” and specific followers who had been gloating over their supposed downfall. They made it clear that while the public saw a crisis, they were privately in “very, very good terms,” choosing to keep their real “siri za ndoa” (marital secrets) far away from the cameras while feeding the masses a manufactured drama.
This move by the Culture Family highlights the extreme lengths modern Kenyan creators are willing to go to for “clout” and engagement. By faking a life-altering event like a divorce, they successfully commanded the national conversation for days, only to pivot back to their brand as a united front once the buzz reached its peak. While some fans might find the move brilliant for branding, others are left wondering if the couple crossed a line by playing with the emotions of their supporters. For now, the “Law” of the digital jungle remains clear: on the Kenyan internet, you can’t always believe your eyes—even when the receipts look real.
Watch Video
